There are lots of professional distributors and platforms in the podcasting space, and yet discoverability has become harder than ever. Most listeners access shows through Apple Podcasts, but many are turning to alternative platforms like Spotify, and Stitcher – where Erik Diehn is CEO. With so much content available, just choosing what to listen to next can be difficult. Eric caught up with Veritonic’s CEO Scott Simonelli about Stitcher’s place in the consumer listening journey, the current state of the podcasting industry and how its advertising arm, Midroll, is helping brands reach consumers in unique and effective ways.
Podcast: Play in new window | Download