Welcome to The Sonic Truth Podcast

Season 7

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  Audio’s Role in Brand Success with Ryan Rose of JoneKiriSeptember 20, 2023

Season 6

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  Which Audio Trends are Heating Up this Summer?June 6, 2023
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  Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York TimesMay 17, 2023
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  Getting Audio “Right” with Right Side UpMay 5, 2023
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  Building Winning Audio Ads with Idil Cakim of AudacyApril 18, 2023
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  The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the PodglomerateApril 4, 2023
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  Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound BrandingMarch 21, 2023
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  Building Confidence in Audio with Bob Hunt of Hearts & ScienceMarch 7, 2023
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  The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade DeskFebruary 21, 2023
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  Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport ClipsFebruary 7, 2023
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  Audio: The Indispensable Marketing Channel with Sam Sweig at Havas MediaJanuary 24, 2023
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  Add Some Bite to your Audio with Hana Golden from Tostitos, Santitas/PepsiCoJanuary 10, 2023
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  Hot off the Press: Trends from the Lens of Reporting on Audio with Alyssa Meyers of Morning BrewDecember 13, 2022
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  Throwing Away the Standard Marketing Playbook with Wonder Media NetworkNovember 29, 2022
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  The Role of Audio In A Modern Marketing Mix with Horizon MediaNovember 15, 2022
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  Taking Risks, Measuring ROI, And Development of Long-Term Strategy in AudioNovember 8, 2022

Season 5

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  Podcast Listener Insights Series – Part 3July 28, 2022
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  Podcast Listener Insights Series – Part 2July 14, 2022
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  Podcast Listener Insights Series – Part 1June 24, 2022
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  Multicultural Storytelling with ABF CreativeMay 25, 2022
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  Insights from the Creative Frontier of Podcast AdvertisingMay 12, 2022
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  A Podcast Per Day Keeps the Dr Away: Podcast Marketing for PharmaApril 28, 2022
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  From the Driver’s Seat: A Revolution in Digital AudioApril 13, 2022
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  The Why and How of Building a Voice App for Your Brand, with Say It NowMarch 28, 2022
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  Harnessing the Power of a Host-Read Podcast AdMarch 9, 2022
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  Every brand will have a podcast, just like they had a blog.February 15, 2022
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  Investing in the Growth of AudioJanuary 26, 2022
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  The Branded Podcast AdvantageDecember 22, 2021
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  Measuring the Value of Branded ContentDecember 8, 2021
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  Making Your Podcast Ads Profitable – with Bryan BarlettaNovember 24, 2021
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  Measuring the Impact of Podcast Ads on Vaccine Progress – with Katz Digital AudioNovember 10, 2021

Season 4

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  Does your brand sound like it cares? – With Wonder Media NetworkJune 18, 2021
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  How Big Media Rebrands Top to Bottom – With AudacyJune 10, 2021
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  The Sound of Confidence – with SmileDirectClubApril 7, 2021
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  Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari JollerMarch 24, 2021
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  Building a Brand Sound – With Google and The Elements MusicMarch 10, 2021
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  Part 2: The 9 Innings of Audio with Rishad TobaccowalaFebruary 23, 2021
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  Part 1: The 9 Innings of Audio with Rishad TobaccowalaFebruary 10, 2021

Season 3

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  Getting Creative With Audio AdvertisingJuly 29, 2020
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  Hearing What Works: Audio Attribution Pt. 2May 6, 2020
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  Audio Storytelling With Jo PiazzaApril 22, 2020
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  Hearing What Works: Audio Attribution Pt. 1April 9, 2020
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  Stitcher’s Erik Diehn On Distribution and DiscoverabilityFebruary 26, 2020
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  How Vox Created Its Podcast BusinessFebruary 10, 2020
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  Going Off Script With SeatGeekJanuary 22, 2020

Season 2

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  Podcasting Through the Eyes of Art19December 11, 2019
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  Differentiation Through Sound: RadioNovember 21, 2019
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  Tales of Turbulence and Other Sonic Branding StoriesNovember 14, 2019
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  Making dynamic audio creative for hundreds of marketsOctober 29, 2019
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  Storefront Music on Writing for CommercialsOctober 16, 2019
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  NPR on PodcastingOctober 9, 2019
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  Terms and Conditions Apply: DisclaimersSeptember 9, 2019

Season 1

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  Live from Advertising Week: Sounds Like HBOJanuary 4, 2019
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  Live from Advertising Week: Creativity and Sound With Jeff BenjaminDecember 14, 2018
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  Audio Marketing, I Don’t Love You Just The Way You AreDecember 3, 2018
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  Live from Advertising Week: Smirnoff and MusicNovember 19, 2018
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  Voices Carry: Who’s Prepared for the Next Wave of Marketing?
November 2, 2018
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  The Sound of InfluenceNovember 1, 2018