The Sonic Truth
On this episode of The Sonic Truth, Kurt Kaufer of Ad Results Media joins Veritonic’s Kristin Charron for an insightful and thought provoking discussion around all things audio including measurement and attribution, predictions, and more.
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On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic’s Kristin Charron to discuss the driving forces behind the utilization of audio in today’s media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled it’s growth, and more. Thank you for listening, and welcome back to the sonic truth.
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On this episode of the sonic truth, Will Pearson of iHeart Media joins Veritonic’s Kristin Charron to discuss the rise of podcast consumption, what brands can do to successfully harness the intimacy and reach of the channel, the measurability and innovations that are driving it’s continued growth, and more. Thank you for joining us, and welcome back to the sonic truth.
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On this episode of the sonic truth, Kelli Hurley, VP, Global Head of Revenue Partnerships, SiriusXM sits down with Kristin Charron to talk all things podcasting, including her take on what makes it so attractive to brands, the role that podcasting plays in community building, the discrepancy between time spent and media investment, predictions for the future of the medium, and more.
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On this episode of the sonic truth, Jacob Schwartz of MediaHub joins Veritonic’s Kristin Charron to discuss the rise of audio in omni-channel marketing mixes, the impact that the increased adoption is having on other channels including display, social, and video, trends that MediaHub is seeing in the utilization of audio, and more.
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On this episode of The Sonic Truth, Founder and Principle of JoneKiri, Ryan Rose, sits down with Kristin Charron to discuss how brands are increasingly embracing audio, the success they are seeing with the intimate and engaging medium, how it will evolve in the next 6-12 months, and more.
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In this special edition episode of the podcast, your co-hosts Kristin Charron and Sabrina Nielsen of Veritonic unpack key insights from our recent Summer Audio Listening Trends report that attest to the importance of leveraging audio in your marketing mix this summer!
Access the full report here: https://info.veritonic.com/summer-insights
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On this episode of The Sonic Truth, Veritonic’s Kristin Charron is joined by Jimmy Saunders, Executive Director, Audio and Events at The New York Times to discuss how brands are embracing audio. From audio logos to audio and podcast advertising, they dive deep into best practices for ideation and creation, measuring podcast ad reach and performance, navigating nuances with audiences, identifying KPIs, and more.
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In this episode of The Sonic Truth, General Manager of Offline Practice at Right Side Up, Krystina Rubino, joins Veritonic’s Sabrina Nielsen to discuss instilling confidence in audio users, building strong relationships with networks and publishers, KPI’s successful audio users are setting their sights on, and more!
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In this episode of The Sonic Truth, Head of Research and Insights at Audacy, Idil Cakim, joins Veritonic’s Sabrina Nielsen to discuss their recent collaboration on both an eBook and webinar centered on building winning audio ads, the evolution of audio advertising into one of the most “trusted” mediums in modern marketing, and more! Download our eBook here!
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