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Podcast Season 6

Throwing Away the Standard Marketing Playbook with Wonder Media Network

On this episode of The Sonic Truth, Michele Dale of Wonder Media Network discusses the ever-changing podcast marketing space, innovations the team has exercised to veer from the status quo, the role of cross-network collaboration, favorite podcast purchases, and more!

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Podcast Season 6

The Role of Audio In A Modern Marketing Mix with Horizon Media

On this episode of The Sonic Truth, Maria Tullin, VP, Managing Director, Advanced & Digital Audio at Horizon Media sits down with Kristin Charron of Veritonic to discuss the increased role that audio is playing in today’s omnichannel marketing mix, including the characteristics of audio that make it such an impactful medium, how new data and analytics are making it easier than ever to effectively use audio, most impactful calls to actions in podcast ads, and more.

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Podcast Season 6

Taking Risks, Measuring ROI, And Development of Long-Term Strategy in Audio

Season six of The Sonic Truth is here, and we are kicking off by welcoming Katie Boline of Hubspot and Marques Pfaff and Reggie Risseeuw of AdvertiseCast. Katie, Marques, and Reggie sit down Kristin Charron, VP of Marketing at Veritonic, to discuss the inclusion of audio in Hubspot’s marketing strategy, including the ideation, creation, and measurement of their audio ads, the role that the powerful channel will play in their current and long-term advertising strategy, and more. Welcome back to The Sonic Truth.

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Podcast Season 5

Podcast Listener Insights Series – Part 3

This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the third installment of Veritonic’s Podcast Listener Insight Series.

If you’re interested in learning more about how podcast consumers are engaging with audio ads including purchasing, perceptions of intrusiveness, and more, check out this episode and be sure to visit veritonic.com to download the full report. Welcome again to The Sonic Truth.

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Podcast Season 5

Podcast Listener Insights Series – Part 2

This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the second installment of Veritonic’s Podcast Listener Insight Series. 

If you’re interested in learning more about how podcast consumers are engaging with audio ads including skipping, perceptions of intrusiveness, and more, check out this episode and be sure to visit veritonic.com to download the full report. Welcome again to The Sonic Truth.

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Podcast Season 5

Podcast Listener Insights Series – Part 1

In this episode of The Sonic Truth Podcast Veritonic is giving you a sneak peek of the first of a 3-part Podcast Listener Insights Series, to be released on June 30th. Part one is on Media Consumption Habits. Interested in attending our webinar to receive the full report? Visit veritonic.com to sign up.

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Podcast Season 5

Multicultural Storytelling with ABF Creative

Our guest today is Anthony Frasier, Founder and CEO of ABF Creative. ABF Creative is at the forefront of creating engaging and insightful podcast content, built by and for multicultural audiences. Anthony discusses the role that brands can play in diversifying podcast content, while tapping into a huge population of highly engaged podcast consumers that they may be missing elsewhere.

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Podcast Season 5

Insights from the Creative Frontier of Podcast Advertising

This week on The Sonic Truth Podcast we welcome Stew Redwine, VP of Creative Services at Oxford Road. He’s in conversation with our host this week, Kristin Charron, VP of Marketing at Veritonic. Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative space that are leading to increased efficacy and recall in brands’ audio advertising.

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Podcast Season 5

A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma

This week on The Sonic Truth we welcome Ian Orekondy from PranifyRx. PranifyRx is an ad optimization platform for pharmaceutical marketers. Intrigued? Listen as Ian, CEO of PranifyRx, dives deep into the power of their platform and the audio channel as a marketing vehicle with Justin Zandri, Business Development Director at Veritonic.

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Podcast Season 5

From the Driver’s Seat: A Revolution in Digital Audio

Welcome back to The Sonic Truth. This week our guest is Pierre Naggar, SVP Global Demand at AdsWizz.  AdsWizz holds the keys to the intricate ecosystem that enables digital audio advertising transactions to flow easily between buyers and sellers, with their suite of digital audio advertising software. Sit back and enjoy the conversation between Veritonic’s CEO, Scott Simonelli, and Pierre.