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Season 4

Does your brand sound like it cares? – With Wonder Media Network

Most brands concentrate on the question, “What is our voice?” Our guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is, “Who are the voices of the people we want to support and align with?” 

This week we bring to you a great conversation between Shira Atkins and our host Scott Simonelli. They discuss how your brand can authentically use cause marketing on podcasts, how females are underrepresented when it comes to the voices used in advertising, and how Wonder Media Network is working to change these norms. 

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Season 4

How Big Media Rebrands Top to Bottom – With Audacy

Download the 2021 Audio Logo Index here to follow along during the discussion or go to thesonictruth.com and download the index from the episode description. 

On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next they get into why the creation of a sonic brand was so crucial to their new identity as Audacy and why other brands should take their audio identity as seriously as the visual. We hope you enjoy the episode.

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Podcast Season 4

The Sound of Confidence – with SmileDirectClub

Click to reserve the 2021 Audio Logo Index or go to veritonic.com to reserve.

On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub. While SmileDirectClub is the first and largest direct-to-consumer tele-dentistry company, their brand promises something bigger: it’s about giving people confidence, a brand quality that the company is evoking in a comprehensive audio strategy that includes a new sonic logo. Listen to their conversation with Scott Simonelli to learn more about the process and how they leveraged data along the way. 

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Podcast Season 4

Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller

Download The  Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. 

Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do you get a podcast, for example, in front of consumers easily, and give them the gist of it quickly? Mari Joller created Snackable to solve the problem, using AI to produce clearly-summarized, easily-discoverable and shareable spoken word content. Our own Scott Simonelli sits down with Mari on this episode of The Sonic Truth.

If you’d like to see this technology at work, you can experience this episode with Snackable.

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Podcast Season 4

Building a Brand Sound – With Google and The Elements Music

Download The  Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. 

In this episode, we meet at the intersection of art and science with Nellie Rajabi, former Music Supervisor at Google, who has since moved to Apple, and J Bonilla, founder of The Elements Music. Where is music for brands headed? Will it all be created using AI, or will the creativity of humans always be in the driver’s seat? All this and more in this week’s episode of The Sonic Truth.

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Podcast Season 4

Part 2: The 9 Innings of Audio with Rishad Tobaccowala

Download The  Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. 

In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time in the limelight now, to simply why it touches people so deeply.

Subscribe to Rishad’s newsletter.

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Podcast Season 4

Part 1: The 9 Innings of Audio with Rishad Tobaccowala

Download The  Audio Intelligence Infographic.

In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time in the limelight now, to simply why it touches people so deeply.

Subscribe to Rishad’s newsletter and to The Sonic Truth podcast to hear part two of this episode series.

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Podcast Season 3

Getting Creative With Audio Advertising

Tony Mennuto is the President of the creative and consulting agency Wordsworth and Booth, which creates award-winning audio advertising for clients like Burger King, Pepsi, Fiat, and more. On this latest episode of The Sonic Truth, Tony sits down with Veritonic’s Scott Simonelli to discuss their creative approach, including a look at recent work they did for the Ad Council campaign around the pandemic.

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Podcast Season 3

Hearing What Works: Audio Attribution Pt. 2

For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting. Andy and Scott discuss the irony that one of the hottest mediums for advertisers right now is still feeling some growing pains when it comes to measurement, and what leaders like Podsights are doing to help solve the problem. They cover the newest technological advancements helping advertisers best understand whether their advertising spend is driving results.

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Podcast Season 3

Audio Storytelling With Jo Piazza

Jo Piazza is a best selling author, journalist, and (why we’re most excited to have her), a multi-podcast host. Jo saw the opportunity in audio, its ability to reach a diverse and curious audience, and decided to go all in. She now hosts the podcast, Committed, with two additional podcasts to be released this year including Fierce, Stories of Women Who Changed The World. We’ll be discussing her partnerships with iHeartMedia, Tribeca Film Festival, and what the podcast advertising industry looks like through the eyes of a successful host and executive producer.