The Sonic Truth
In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic’s Kristin Charron to discuss sonic DNA for brands. What it is, how it’s created, and why it’s an indispensable marketing vehicle for brands of all sizes.
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On this episode of The Sonic Truth, Veritonic’s Digital Marketing Manager, Sabrina Nielsen, is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the facets of audio that make it a strong compliment to other channels, how the advent of audio measurement technology is shaping the advertising landscape in the future, and more!
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In this episode of The Sonic Truth, Tomas Rodrigues, Director of Emerging Channels at The Trade Desk, sits down with Veritonic’s Kristin Charron to discuss how audio as evolved from a new to established channel, the rise of programmatic buying of audio, audio creative and targeting best practices, and more, including what Tomas likes to listen to when marathon training! We hope you enjoy this insightful episode, and welcome again to the sonic truth.
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On this episode of The Sonic Truth, Sport Clips’ Senior Director of Marketing, Danielle Linden, joins us to discuss the compelling nature of audio as a marketing vehicle, the impact of their recent ASMR campaigns, and the role measurement plays in a successful audio strategy.
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On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Sam Sweig, Associate Director, Analytics at Havas Media to discuss the role of audio in brand marketing today, how budgets are increasingly shifting to the indispensable, mobile-first channel, and how Havas is evolving their approach to audio as it relates to creative testing, campaign performance, and more.
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On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Hana Golden, Marketing Director of Tostitos at PepsiCo to discuss how the Tostitos brand has amplified the use of audio in their marketing mix, the power of audio as an advertising vehicle at large, which podcast host would make the best dinner guest, and more!
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On this episode of The Sonic Truth, Alyssa Meyers, Reporter at Morning Brew, discusses what it’s like to cover audio in today’s ever-evolving media landscape, including trends in the utilization of podcasts by brands and agencies, how the rise and use of audio and podcasting compares to other forms of media, predictions around where audio is headed, and which podcast host she’d like to be neighbors with, because why not?
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On this episode of The Sonic Truth, Michele Dale of Wonder Media Network discusses the ever-changing podcast marketing space, innovations the team has exercised to veer from the status quo, the role of cross-network collaboration, favorite podcast purchases, and more!
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On this episode of The Sonic Truth, Maria Tullin, VP, Managing Director, Advanced & Digital Audio at Horizon Media sits down with Kristin Charron of Veritonic to discuss the increased role that audio is playing in today’s omnichannel marketing mix, including the characteristics of audio that make it such an impactful medium, how new data and analytics are making it easier than ever to effectively use audio, most impactful calls to actions in podcast ads, and more.
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Season six of The Sonic Truth is here, and we are kicking off by welcoming Katie Boline of Hubspot and Marques Pfaff and Reggie Risseeuw of AdvertiseCast. Katie, Marques, and Reggie sit down Kristin Charron, VP of Marketing at Veritonic, to discuss the inclusion of audio in Hubspot’s marketing strategy, including the ideation, creation, and measurement of their audio ads, the role that the powerful channel will play in their current and long-term advertising strategy, and more. Welcome back to The Sonic Truth.
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