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Podcast Season 5

The Why and How of Building a Voice App for Your Brand, with Say It Now

On this episode of The Sonic Truth, Veritonic’s GM of International, Damian Scragg, speaks with Charlie Cadbury, CEO of Say it Now.  Say it Now is an award winning leader in voice commerce that builds voice apps and enables actionable audio advertising across platforms like Amazon Alexa and Google Assistant. To download the white paper discussed in this episode, visit thesonictruth.com or click here.

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Podcast Season 5

Harnessing the Power of a Host-Read Podcast Ad

Why are host-reads difficult to scale? Gumball has the answer and a way to make it easy. Marty Michael, Co-founder of Gumball is on The Sonic Truth to talk you through the process that is making podcast advertising more efficient and future-proof.

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Podcast Season 5

Every brand will have a podcast, just like they had a blog.

This week on the sonic truth podcast we welcome Kal Amin, CEO of Sounder.fm. This episode is for podcast creators and advertisers, and focuses on the new technology that is making podcasting easier for everyone involved through both AI and automation.

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Podcast Season 5

Investing in the Growth of Audio

On this episode of The Sonic Truth Podcast CEO and Founder of Veritonic, Scott Simonelli, is in conversation with three exceptional guests: Alan Patricof of Greycroft Partners, Caitlin Strandberg of Lerer Hippeau, and Daniel Borok of Newark Venture Partners. They are not only some of the biggest champions of growth in audio, but they are putting their money where their mouth is and investing in the future of the space.

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Podcast Season 5

The Branded Podcast Advantage

This week we welcome Fatima Zaidi, CEO and Founder of Quill, Inc.  In this episode, Fatima dives deep into the value of having a sonic identity and branded podcast strategy for brands.  She also discusses branded content creation on podcasts, and how the burgeoning channel can provide value for brands beyond the standard commercial break.

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Podcast Season 5

Measuring the Value of Branded Content

This week we welcome Shantae Howell, Creative Director at Acast. She talks about branded content creation on podcasts and how the burgeoning channel can provide value for brands beyond the standard commercial break.

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Podcast Season 5

Making Your Podcast Ads Profitable – with Bryan Barletta

Listen as adtech and podcasting expert Bryan Barletta shares with our host, Scott Simonelli, why podcasting is the space for brands to be in 2022.

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Podcast Season 5

Measuring the Impact of Podcast Ads on Vaccine Progress – with Katz Digital Audio

Welcome back to The Sonic Truth! We are thrilled to kick off Season 5 with the President of Katz Digital Audio, Scott Porretti. Scott Porretti and our host Scott Simonelli discuss the impact a state’s COVID vaccination campaign had on the unvaccinated with data collected using Veritonic’s new brand lift capabilities. Read the case study here.

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Podcast Season 4

Does your brand sound like it cares? – With Wonder Media Network

Most brands concentrate on the question, “What is our voice?” Our guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is, “Who are the voices of the people we want to support and align with?” 

This week we bring to you a great conversation between Shira Atkins and our host Scott Simonelli. They discuss how your brand can authentically use cause marketing on podcasts, how females are underrepresented when it comes to the voices used in advertising, and how Wonder Media Network is working to change these norms. 

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Podcast Season 4

How Big Media Rebrands Top to Bottom – With Audacy

Download the 2021 Audio Logo Index here to follow along during the discussion or go to thesonictruth.com and download the index from the episode description. 

On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next they get into why the creation of a sonic brand was so crucial to their new identity as Audacy and why other brands should take their audio identity as seriously as the visual. We hope you enjoy the episode.