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Podcast Season 4

The Sound of Confidence – with SmileDirectClub

Click to reserve the 2021 Audio Logo Index or go to veritonic.com to reserve.

On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub. While SmileDirectClub is the first and largest direct-to-consumer tele-dentistry company, their brand promises something bigger: it’s about giving people confidence, a brand quality that the company is evoking in a comprehensive audio strategy that includes a new sonic logo. Listen to their conversation with Scott Simonelli to learn more about the process and how they leveraged data along the way. 

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Podcast Season 4

Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller

Download The  Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. 

Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do you get a podcast, for example, in front of consumers easily, and give them the gist of it quickly? Mari Joller created Snackable to solve the problem, using AI to produce clearly-summarized, easily-discoverable and shareable spoken word content. Our own Scott Simonelli sits down with Mari on this episode of The Sonic Truth.

If you’d like to see this technology at work, you can experience this episode with Snackable.

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Podcast Season 4

Building a Brand Sound – With Google and The Elements Music

Download The  Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. 

In this episode, we meet at the intersection of art and science with Nellie Rajabi, former Music Supervisor at Google, who has since moved to Apple, and J Bonilla, founder of The Elements Music. Where is music for brands headed? Will it all be created using AI, or will the creativity of humans always be in the driver’s seat? All this and more in this week’s episode of The Sonic Truth.

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Podcast Season 4

Part 2: The 9 Innings of Audio with Rishad Tobaccowala

Download The  Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. 

In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time in the limelight now, to simply why it touches people so deeply.

Subscribe to Rishad’s newsletter.

Categories
Podcast Season 4

Part 1: The 9 Innings of Audio with Rishad Tobaccowala

Download The  Audio Intelligence Infographic.

In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala. We dive deep on everything from how voice has enabled some of the biggest technological changes in the past few years, to why it’s finally having its time in the limelight now, to simply why it touches people so deeply.

Subscribe to Rishad’s newsletter and to The Sonic Truth podcast to hear part two of this episode series.