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Podcast Season 5

Measuring the Value of Branded Content

This week we welcome Shantae Howell, Creative Director at Acast. She talks about branded content creation on podcasts and how the burgeoning channel can provide value for brands beyond the standard commercial break.

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Podcast Season 5

Making Your Podcast Ads Profitable – with Bryan Barletta

Listen as adtech and podcasting expert Bryan Barletta shares with our host, Scott Simonelli, why podcasting is the space for brands to be in 2022.

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Podcast Season 5

Measuring the Impact of Podcast Ads on Vaccine Progress – with Katz Digital Audio

Welcome back to The Sonic Truth! We are thrilled to kick off Season 5 with the President of Katz Digital Audio, Scott Porretti. Scott Porretti and our host Scott Simonelli discuss the impact a state’s COVID vaccination campaign had on the unvaccinated with data collected using Veritonic’s new brand lift capabilities. Read the case study here.