If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we hear and say, and the way we hear and say them, matter more than ever. Join Pandora’s VP/Executive Creative Director Lauren Nagel as she dissects the subject.
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