The Sonic Truth

In this episode of The Sonic Truth, we sit down with Colin Anderson, a seasoned pro in podcast and content production. With a career spanning top roles at SiriusXM, Stitcher, Earwolf, Maximum Fun, and the BBC, Colin has been at the forefront of shaping the podcasting industry. We dive deep into the evolution of podcast networks, what it takes to scale a podcast operation from startup to sustainability, and how content curation can make or break a show’s success. Colin shares insights into the ever-changing monetization landscape and what podcasters need to do to optimize revenue while staying authentic. Plus, we unpack the future of podcasting—why video is dominating the conversation, the risks of another podcasting bubble, and what creators should be doing now to stay ahead.

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On this episode of The Sonic Truth, we’re joined by Shanil Chande, Commercial & Partnerships Director at Hawk, an Azerion company. Shanil shares his expertise on the latest trends in CTV and digital audio measurement, the biggest challenges brands face in attribution, and how advanced tools like Veritonic are changing the game. We discuss how advertisers can move beyond vanity metrics, optimize their omnichannel strategy, and prove real business outcomes from their media investments. If you want to understand how to measure and maximize performance in CTV, audio, and beyond, this episode is for you!

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In this episode of The Sonic Truth, we dive into the evolving world of AI-driven audio advertising with Stas Tushinskiy, CEO & Co-Founder of Instrumatic. Stas shares how AI is transforming the way brands personalize, optimize, and scale their audio campaigns—unlocking new levels of contextual relevance and engagement. If you’re curious about how AI is redefining the audio marketing landscape, this is a conversation you won’t want to miss!

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In this episode of The Sonic Truth, Kristin Charron sits down with Dane Cardiel, Founder and Publisher of Good Tape, a design studio and magazine, to explore the future of podcasting. With a career spanning Gumball, SiriusXM, and Simplecast, Dane shares insights on emerging formats, podcasting’s growing influence on public discourse, and the evolving role of podcasters as tastemakers. We also dive into the challenges facing independent creators, from standing out in a crowded market to building sustainable monetization models. Whether you’re a creator or an industry insider, this conversation is packed with insights you won’t want to miss. Thank you for listening, and welcome back to the Sonic Truth.

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In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand storytelling to measuring music’s impact, this fast-paced discussion challenges conventional thinking and offers fresh insights into the evolving role of sound in marketing.

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On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising’s impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to begin if audio is new to your B2B organization, and more.  

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On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The conversation is as insightful as it is enlightening. Welcome back to The Sonic Truth – we hope that you enjoy! 

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On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more.

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On this episode of The Sonic Truth, Kristin Charron is joined by Steve Keller, Sonic Strategy Director, Studio Resonate at SiriusXM Media where they discuss all things AI – including it’s increased use in audio advertising and creative, industry reactions and impact, predictions for future use and regulations of AI, and more.

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On this episode of The Sonic Truth, Elizabeth Kasper & Danielle Gutierrez of Made Music Studio join Kristin Charron for an in-depth discussion around the art of audio branding and audio campaigns, including the importance of creating a deep emotional impact, the role that data plays in ensuring efficacy, and more. Thank you for joining us, and welcome back to The Sonic Truth.

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