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Season 6

Which Audio Trends are Heating Up this Summer?

In this special edition episode of the podcast, your co-hosts Kristin Charron and Sabrina Nielsen of Veritonic unpack key insights from our recent Summer Audio Listening Trends report that attest to the importance of leveraging audio in your marketing mix this summer!

Access the full report here: https://info.veritonic.com/summer-insights

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Season 6

Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times

On this episode of The Sonic Truth, Veritonic’s Kristin Charron is joined by Jimmy Saunders, Executive Director, Audio and Events at The New York Times to discuss how brands are embracing audio. From audio logos to audio and podcast advertising, they dive deep into best practices for ideation and creation, measuring podcast ad reach and performance, navigating nuances with audiences, identifying KPIs, and more.

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Season 6

Getting Audio “Right” with Right Side Up

In this episode of The Sonic Truth, General Manager of Offline Practice at Right Side Up, Krystina Rubino, joins Veritonic’s Sabrina Nielsen to discuss instilling confidence in audio users, building strong relationships with networks and publishers, KPI’s successful audio users are setting their sights on, and more!

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Season 6

Building Winning Audio Ads with Idil Cakim of Audacy

In this episode of The Sonic Truth, Head of Research and Insights at Audacy, Idil Cakim, joins Veritonic’s Sabrina Nielsen to discuss their recent collaboration on both an eBook and webinar centered on building winning audio ads, the evolution of audio advertising into one of the most “trusted” mediums in modern marketing, and more! Download our eBook here!

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Season 6

The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate

In this episode of The Sonic Truth, Founder and CEO of The Podglomerate, Jeff Umbro,  joins Veritonic’s Kristin Charron to discuss the creation, distribution, and monetization of podcasts, trends in brands embracing audio, best practices, sponge delivery services, and more!

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Season 6

Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding

In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic’s Kristin Charron to discuss sonic DNA for brands. What it is, how it’s created, and why it’s an indispensable marketing vehicle for brands of all sizes.

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Season 6

Building Confidence in Audio with Bob Hunt of Hearts & Science

On this episode of The Sonic Truth, Veritonic’s Digital Marketing Manager, Sabrina Nielsen, is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the facets of audio that make it a strong compliment to other channels, how the advent of audio measurement technology is shaping the advertising landscape in the future, and more!

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Season 6

The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk

In this episode of The Sonic Truth, Tomas Rodrigues, Director of Emerging Channels at The Trade Desk, sits down with Veritonic’s Kristin Charron to discuss how audio as evolved from a new to established channel, the rise of programmatic buying of audio, audio creative and targeting best practices, and more, including what Tomas likes to listen to when marathon training! We hope you enjoy this insightful episode, and welcome again to the sonic truth.

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Season 6

Did You Hear that Sizzle? Talking ASMR & Audio Measurement with Danielle Linden of Sport Clips

On this episode of The Sonic Truth, Sport Clips’ Senior Director of Marketing, Danielle Linden, joins us to discuss the compelling nature of audio as a marketing vehicle, the impact of their recent ASMR campaigns, and the role measurement plays in a successful audio strategy.

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Season 6

Audio: The Indispensable Marketing Channel with Sam Sweig at Havas Media

On this episode of The Sonic Truth, Veritonic’s VP of Marketing, Kristin Charron, is joined by Sam Sweig, Associate Director, Analytics at Havas Media to discuss the role of audio in brand marketing today, how budgets are increasingly shifting to the indispensable, mobile-first channel, and how Havas is evolving their approach to audio as it relates to creative testing, campaign performance, and more.

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