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Season 6

Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times

On this episode of The Sonic Truth, Veritonic’s Kristin Charron is joined by Jimmy Saunders, Executive Director, Audio and Events at The New York Times to discuss how brands are embracing audio. From audio logos to audio and podcast advertising, they dive deep into best practices for ideation and creation, measuring podcast ad reach and performance, navigating nuances with audiences, identifying KPIs, and more.