NPR – National Public Radio is famous for shows like Fresh Air with Terry Gross, How I Built This and Planet Money. Launching new shows used to be simple. The NPR name and distribution mechanism alone meant a million eager, regular listeners. But with new podcast content coming out by the minute, NPR and other platforms like it face new challenges. Maintaining and increasing their listenership requires new thinking. From creating ‘listening habits’ through short-form content to bolstering the expert, longer-form journalism that NPR is known for, all is revealed in this episode of The Sonic Truth. Scott Simonelli sits down with Bryan Moffett, COO, National Public Media, and Gina Garrubbo, CEO of NPM at Advertising Week New York for this insider’s chat.