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Season 7

The Truth about Audio Advertising with Scott Porretti from Katz Digital

On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic’s Kristin Charron to discuss the driving forces behind the utilization of audio in today’s media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled it’s growth, and more. Thank you for listening, and welcome back to the sonic truth.

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