The Sonic Truth
Our guest today is Anthony Frasier, Founder and CEO of ABF Creative. ABF Creative is at the forefront of creating engaging and insightful podcast content, built by and for multicultural audiences. Anthony discusses the role that brands can play in diversifying podcast content, while tapping into a huge population of highly engaged podcast consumers that they may be missing elsewhere.
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This week on The Sonic Truth Podcast we welcome Stew Redwine, VP of Creative Services at Oxford Road. He’s in conversation with our host this week, Kristin Charron, VP of Marketing at Veritonic. Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative space that are leading to increased efficacy and recall in brands’ audio advertising.
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This week on The Sonic Truth we welcome Ian Orekondy from PranifyRx. PranifyRx is an ad optimization platform for pharmaceutical marketers. Intrigued? Listen as Ian, CEO of PranifyRx, dives deep into the power of their platform and the audio channel as a marketing vehicle with Justin Zandri, Business Development Director at Veritonic.
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Welcome back to The Sonic Truth. This week our guest is Pierre Naggar, SVP Global Demand at AdsWizz. AdsWizz holds the keys to the intricate ecosystem that enables digital audio advertising transactions to flow easily between buyers and sellers, with their suite of digital audio advertising software. Sit back and enjoy the conversation between Veritonic’s CEO, Scott Simonelli, and Pierre.
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On this episode of The Sonic Truth, Veritonic’s GM of International, Damian Scragg, speaks with Charlie Cadbury, CEO of Say it Now. Say it Now is an award winning leader in voice commerce that builds voice apps and enables actionable audio advertising across platforms like Amazon Alexa and Google Assistant. To download the white paper discussed in this episode, visit thesonictruth.com or click here.
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Why are host-reads difficult to scale? Gumball has the answer and a way to make it easy. Marty Michael, Co-founder of Gumball is on The Sonic Truth to talk you through the process that is making podcast advertising more efficient and future-proof.
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This week on the sonic truth podcast we welcome Kal Amin, CEO of Sounder.fm. This episode is for podcast creators and advertisers, and focuses on the new technology that is making podcasting easier for everyone involved through both AI and automation.
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On this episode of The Sonic Truth Podcast CEO and Founder of Veritonic, Scott Simonelli, is in conversation with three exceptional guests: Alan Patricof of Greycroft Partners, Caitlin Strandberg of Lerer Hippeau, and Daniel Borok of Newark Venture Partners. They are not only some of the biggest champions of growth in audio, but they are putting their money where their mouth is and investing in the future of the space.
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This week we welcome Fatima Zaidi, CEO and Founder of Quill, Inc. In this episode, Fatima dives deep into the value of having a sonic identity and branded podcast strategy for brands. She also discusses branded content creation on podcasts, and how the burgeoning channel can provide value for brands beyond the standard commercial break.
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This week we welcome Shantae Howell, Creative Director at Acast. She talks about branded content creation on podcasts and how the burgeoning channel can provide value for brands beyond the standard commercial break.
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