On this episode of The Sonic Truth Podcast CEO and Founder of Veritonic, Scott Simonelli, is in conversation with three exceptional guests: Alan Patricof of Greycroft Partners, Caitlin Strandberg of Lerer Hippeau, and Daniel Borok of Newark Venture Partners. They are not only some of the biggest champions of growth in audio, but they are putting their money where their mouth is and investing in the future of the space.
This week we welcome Fatima Zaidi, CEO and Founder of Quill, Inc. In this episode, Fatima dives deep into the value of having a sonic identity and branded podcast strategy for brands. She also discusses branded content creation on podcasts, and how the burgeoning channel can provide value for brands beyond the standard commercial break.
This week we welcome Shantae Howell, Creative Director at Acast. She talks about branded content creation on podcasts and how the burgeoning channel can provide value for brands beyond the standard commercial break.
Listen as adtech and podcasting expert Bryan Barletta shares with our host, Scott Simonelli, why podcasting is the space for brands to be in 2022.
Welcome back to The Sonic Truth! We are thrilled to kick off Season 5 with the President of Katz Digital Audio, Scott Porretti. Scott Porretti and our host Scott Simonelli discuss the impact a state’s COVID vaccination campaign had on the unvaccinated with data collected using Veritonic’s new brand lift capabilities. Read the case study here.
Most brands concentrate on the question, “What is our voice?” Our guest on this episode, Shira Atkins, CMO and Co-founder of Wonder Media Network, points out the more important question for brands to ask is, “Who are the voices of the people we want to support and align with?”
This week we bring to you a great conversation between Shira Atkins and our host Scott Simonelli. They discuss how your brand can authentically use cause marketing on podcasts, how females are underrepresented when it comes to the voices used in advertising, and how Wonder Media Network is working to change these norms.
On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next they get into why the creation of a sonic brand was so crucial to their new identity as Audacy and why other brands should take their audio identity as seriously as the visual. We hope you enjoy the episode.
On this episode, we’re in conversation with Seth Goldberg, VP of Brand Strategy and Bruce Henderson, Chief Creative Officer of SmileDirectClub. While SmileDirectClub is the first and largest direct-to-consumer tele-dentistry company, their brand promises something bigger: it’s about giving people confidence, a brand quality that the company is evoking in a comprehensive audio strategy that includes a new sonic logo. Listen to their conversation with Scott Simonelli to learn more about the process and how they leveraged data along the way.
Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do you get a podcast, for example, in front of consumers easily, and give them the gist of it quickly? Mari Joller created Snackable to solve the problem, using AI to produce clearly-summarized, easily-discoverable and shareable spoken word content. Our own Scott Simonelli sits down with Mari on this episode of The Sonic Truth.
If you’d like to see this technology at work, you can experience this episode with Snackable.
In this episode, we meet at the intersection of art and science with Nellie Rajabi, former Music Supervisor at Google, who has since moved to Apple, and J Bonilla, founder of The Elements Music. Where is music for brands headed? Will it all be created using AI, or will the creativity of humans always be in the driver’s seat? All this and more in this week’s episode of The Sonic Truth.