Audio Marketing, I Don’t Love You Just The Way You Are

Listen to an audio ad — on the radio, a digital audio platform — wherever. The voiceover you hear is, almost 75% of the time, spoken by a man. Whether that reality is based on some long-held misconception that the male voice carries more gravitas or is more convincing — or it’s simply “just the way things have always been done”– that’s the reality. Scott Simonelli is joined by Suzy Schulz, SVP, Cumulus Media/ Westwood One & Stella Voutsina, CTO, MDC Media Partners to discuss.

Voices Carry: Who’s Prepared for the Next Wave of Marketing?


If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we hear and say, and the way we hear and say them, matter more than ever. Join Pandora’s VP/Executive Creative Director Lauren Nagel as she dissects the subject.

The Sound of Influence

We hear from some legends of advertising — Lenny Stern and Tom Messner — about how sound influenced some of their decisions when they worked on the presidential campaigns of Barack Obama, Ronald Reagan and George Bush Sr. We’re also joined by Katz Media CMO Stacey Schulman about the research they did on how radio ads by candidates in the hotly contested US Senate race in Florida are influencing voters there — particularly that highly-valuable subset of swing voters.