The Sound of Influence

We hear from some legends of advertising — Lenny Stern and Tom Messner — about how sound influenced some of their decisions when they worked on the presidential campaigns of Barack Obama, Ronald Reagan and George Bush Sr. We’re also joined by Katz Media CMO Stacey Schulman about the research they did on how radio ads by candidates in the hotly contested US Senate race in Florida are influencing voters there — particularly that highly-valuable subset of swing voters.